One of the first companies that made designer furniture available in the Greek market, Deloudis S.A. is an iconic brand with an iconic logo - the signature of the person who instilled high-end design and contemporary interiors in the minds of many.

With the brief being a brand refresh, the first priority was to preserve the integrity and impact of an already successful and highly recognizable logotype. By changing positioning, increasing the scale and cropping the bottom portion of the logo, as well as introducing a minimalist graphic character and color palette, a revitalized contemporary identity system was delivered.

Apart from the corporate stationary, the new visual philosophy was consistently applied across all brand touchpoints including numerous product brochures, catalogues, invitations, and advertisements.

Following the successful completion of the identity, the brief was further extended to the creation of a design magazine, published on a yearly basis, with trend-setting articles on interiors and designer product launches. The scope included layout design work, content creation, messaging (titles, taglines and slogans) as well as still-life photography to accompany various articles.

Brand Identity
Athens, Greece
The minimalist layouts of a brochure designed for Deloudis furniture.
The corporate stationary for Deloudis minimalist black and white brand identity.
Black and white business cards with trimmed signature logo for Deloudis high-end furniture retailer.
The envelopes for Deloudis black and white corporate identity.
Letterheads with an oversized trimmed logo for Deloudis minimalist brand identity.
The covers of 6 editorials designed for Deloudis furniture.
A catalogue design for Deloudis Furniture.
A promotional pamphlet roll for Deloudis furniture.
Multiple publication layout designs for Deloudis furniture catalogue.
A black and white folder design for the visual branding of Deloudis.
Several covers of interior design and furniture magazines designed for Deloudis.
Multiple layout designs for Deloudis home interiors magazine.
The black and white packaging design for Deloudis paper bags.
Various internal spreads of a furniture magazine designed for Deloudis.