One of the first companies that made designer furniture available in the Greek market, Deloudis S.A. is an iconic brand with an iconic logo - the signature of the person who instilled high-end design and contemporary interiors in the minds of many.
With the brief being a brand refresh, the first priority was to preserve the integrity and impact of an already successful and highly recognizable logotype. By changing positioning, increasing the scale and cropping the bottom portion of the logo, as well as introducing a minimalist graphic character and color palette, a revitalized contemporary identity system was delivered.
Apart from the corporate stationary, the new visual philosophy was consistently applied across all brand touchpoints including numerous product brochures, catalogues, invitations, and advertisements.
Following the successful completion of the identity, the brief was further extended to the creation of a design magazine, published on a yearly basis, with trend-setting articles on interiors and designer product launches. The scope included layout design work, content creation, messaging (titles, taglines and slogans) as well as still-life photography to accompany various articles.