Approaching the project as a holistic restaurant experience (interiors, food and brand identity), Nest’s design balances a sophisticated urban vibe and a sense of youthful playfulness. With a modern interior that mixes wood, wallpaper illustrations, warm lighting and black furniture, the brand identity shares a commonality through its minimalist color palette, animal forms and mix of high-quality matte and textured papers.
Silhouettes of different animals herded together embody the spirit of individuality and companionship. An almost childlike 3D logotype complemented with a timeless sans serif typeface provide a casual elegance. These elements along with a blend of abstract organic patterns express joy and humility, while resonating with the young at heart.
Nest’s brand identity extends seamlessly across all aspects of the restaurant’s operations, from wallpaper and stationary to useful and practical applications such as placemats, coasters, matchboxes, toothpick packs and dinnerware. The Drinks and Food menus are printed on leather textured paper from Gmund, with a hard cover and special coating to withhold everyday use. In close collaboration with Ionia Porcelain, we designed a branded collection of quality porcelain plates.
One of the most impressive features of the restaurant is the custom designed wallpaper which expands across three floors engaging curiosity through the use of patterns and the strategic placement of wandering animals. The material used was treated with a special coating for water proofing and color fading protection without eliminating the traditional feel and texture of wallpaper.