WEB & DIGITAL

Bitesize Music

Despite having a large community of talented musicians and being a melting pot of different cultures, Bahrain lacked a platform to enable musicians from different backgrounds to connect with one another and be heard by the public. A group of young artists bridged this gap by creating Bitesize Music, the country’s first centralised music hub which offered a wide range of professional music services under one roof.

Our brief involved the creation of the company’s brand and digital presence, ranging from the logo and visual identity to marketing material and uniforms, followed by the design and development of a website and social media campaign. The website included an artist platform where musicians could register their profiles, feature their original creations and get hired for gigs.

Our target was to capture the local community’s energy, creativity and common love for music, through a careful choice of graphic styles and theming. Red was a clear winner for the core theme colour, not only for being the country’s national colour, but also for its association with passion, musical seduction, and adventure. By incorporating a dark monochrome scheme, we were able to really emphasise the scarlet tones, balancing the night vibe of music entertainment with modernism and elegance, to further enhance brand credibility.

The website succeeded in creating a large interconnected community of artists and enabled the company to raise brand awareness and achieve sustained growth. Shortly after the launch of all digital platforms, the company managed to establish itself as a leading organiser for some of Bahrain’s key music festivals.

Project

Company Website
Branding

Location

Manama, Bahrain

Services

Logo & Identity
Website Design
Web Development
Responsiveness
SEO Optimisation
CMS / Blog
Content Creation
Social Media
Brand Collateral
Responsive web design and development across devices for Bitesize Music.
A triple monitor screensaver design for Bitesize Music.
Bitesize Music’s website responsiveness on two tablets.
The modern black and white interiors of Bitesize Music production studio.
The logo and business card designs for Bitesize Music.
Bitesize Music’s web design for the Events page.
Various webpages of Bitesize Music’s mobile website shown on several i-phones.
A black, white and red scheme promotional banner design for Bitesize Music events.
CMS web design for the Blog page of Bitesize Music website.